Iwateya Sembei – Tradition You Can Taste

From the hills of Ninohe City, where the Mabuchi River winds through the land, comes a sembei born of care, tradition, and gratitude. Iwateya Sembei is crafted in a factory that stands where an old apple orchard once blossomed—its spirit, and even a beloved cherry tree, still honored within our walls.

Each piece is made with quality ingredients, shaped by hand, and inspired by the warmth of a grandmother’s touch. These aren’t just snacks—they’re a taste of Northern Japan’s seasons, stories, and sincerity. Whether you’re treating yourself or sharing with someone special, Iwateya Sembei brings a little comfort and craft to every bite.

Snacks with Local Flavor & Japanese Soul

From lemon peel li hing gummies that hit that perfect sweet-sour-salty combo, to crunchy assorted sembei and mixed arare straight from Japan—we’ve got all your snack cravings covered.

Whether you grew up with these classics or you’re just discovering your new favorite treat, Fujiya Hawaii brings together local favorites and authentic Japanese bites in one spot. Perfect for sharing… or keeping all to yourself.